Health and Welfare of the People During Disasters
Introduction
A sometimes overlooked aspect of building a successful business continuity program is the impact of disaster on people’s thoughts and emotions. Whether an actual disaster, major disruption, or emergency occurs, or whether we are simply making plans for how to recover from a crisis, the welfare of the people should be a prime concern.
Since crisis situations are not a typical part of our everyday life, most people will not feel immediately comfortable discussing or handling events. Training must be included in the business continuity plan that provides a solid educational footing upon which we can build a team of responders, prepare executives to properly manage communications, and increase our chances of successfully navigating a disaster situation.
Set Requirements for BC Training and Awareness
Before setting requirements, the business continuity professional would benefit by gaining insights from the people most likely to be involved in the disaster.
Understanding to some degree, the thoughts, feelings, and motivations of each stakeholder, can assist the BC professional in the quest to build a cohesive team and reliable continuity program. The training portion of the program can then be based more on requirements that reflect the true reality of the people.
It is a well-known adage that awareness is the first step in a learning process. In the emergency services field, I know that learning and understanding more about the unknown, can calm nerves, settle fears, bring comfort, and a more realistic perspective to difficult topics, like disasters.
The next step is to identify the group that might be impacted by a disaster and obtain their insights. Knowing how to reach many of the people may be a hallmark ingredient of the BC strategy. Those impacted might include:
- First responders and immediate bystanders
- Emergency Response Team
- General employees population
- Family and friends of those directly involved
- Suppliers, vendors and other 3rd-party businesses
- Customers
- Citizens
While it may often be beyond the scope of the BC program to consider impact on all of these groups, an effort should be made to provide:
- tools like coping mechanisms
- resources like counselors
- respite, like how we arrange duty shifts and time off.
In addition, by providing avenues to appropriate resources, those groups which are outside our scope of control will have an awareness of who to call, where to go, and what to do and not do during the crisis.
Awareness of Health and Safety
Generally, keeping a workforce healthy and safe has become part of routine programs in larger companies. However, smaller firms have less time, money, or energy to do so. The smaller company will, of course, meet minimum standards of regulatory agencies, for example OSHA, and adhere to such requirements that are germane to their business environment. The owner of a small to medium sized business may more often relies on the common sense of their employees to be healthy and make personal choices related to handling stress and disruptions.
As part of the business continuity program, the BC professional can introduce information and resources that employees can turn to for help. Typical examples might include:
- Stress management educational materials
- obtain from licensed professionals
- Information targeted to build confidence in the company’s ability to manage crisis
- share and disseminate a summary of the BC plan
- provide guidance with employee badge cards, online FAQs and other such tools
- Formal disaster preparedness awareness training
- create training specific to the company or make use of a plethora of valuable and existing training material at online sites like Ready.gov [1], FEMA [2], and American Red Cross [3], to name a few.
Training our First Responders
We need to train our first responders how to recognize signs and symptoms of stress in each other and the list of stakeholders previously mentioned. The scope of people impacted in our business will be wider than can be observed by a small group of leaders or managers. By training first responders, they can help be the eyes and ears of the company. There should be feedback mechanisms in place that make it convenient and comfortable for these first responders to bring back information that can help themselves, their families, and the company as a whole.
Care of Home and Family
There are two aspects of disasters which can affect the home and family. One, is the first responder who is part of the emergency and the other is the larger group of employees impacted by the event usually in an indirect manner.
The first group, the formal first responder may be a member of the emergency response team. Or, they may be part of the crisis management or disaster recovery team, who up until now, only experienced practice drills and scenarios, and are now faced with the real thing. These employees not only must deal with their own personal reactions to trauma, but also may bring home the stress of the day. Fortunately, many official first responders today have training in recognizing stress and managing it appropriately. As business continuity professional, we must ensure that the less experienced members of the team are provided with the coping resources.
The other group of employees is those individuals who are thrust into a situation as a bystander or untrained first responder. They were there when the crisis occurred, they spontaneously offered help and participated and did so without thought to what happens next in their daily life. For this group, there may be more of a need to immediate attention post-event.
Unlike the first responders or emergency response team-ERT, this second group of employees may need more prompt attention because they probably have not had any experience, training, or preparation. Like the more experienced group, these employees may also bring home the stress of the day or event. Again, it would behoove the company to provide helpful resources either directly or through referrals.
Overall Company Health and Welfare
Corporate leaders can play a crucial role in helping an organization be prepared for disasters. McClain suggests that “A comprehensive disaster assistance programme should cover support to affected employees and family members.” [4] Vital to the plan is communications, both internally and externally.
In a current human resources article it was reported that corporate leaders may still not be informing their employees about how to manage the flu. “A recent national survey by Mansfield Communications Inc. (New York, www.mcipr.com) found that 69 percent of respondents say they have received no communication about policies in the workplace pertaining to H1N1— not even information related to hand washing or sick leave.” [5]
An informative communications plan can help set the tone for each phases of crisis and delivery of a confident message is critical to the communications success,
- Pre-crisis – The communications can address how well prepared the company is prior to a crisis.
- During the crisis - The communications can address what’s happening, what’s being done, and specifically target employee concerns like getting paid, reporting or not to work, how to stay in touch with loved ones etc.
- Post-crisis – Communications again address the recovery and restoration efforts and a timeline of coming changes and events.
“Like first responders, senior leaders need to practice their crisis skills safely and effectively.” [6] It is incumbent upon the people managing a company to set an example of not only caring about their business and its people, but also to demonstrate a sense of awareness through readiness programs.
Conclusion
Business continuity programs should consider the impact of disasters on our greatest assets, the people. This can be accomplished by first understanding who the people are and developing a strategy to defined requirements of an appropriate awareness and training program. The program can provide tools, resources, and support for the stakeholders as a means of ensuring the health and safety of employees, their families and the company as a whole.
First Responders plan an in important role in more than the initial crisis intervention, but also they can be trained to recognize signs and symptoms in themselves and others. By incorporating such training in our BC program, we are building a more mature preparedness strategy.
Bibliography
McClain, Melissa A. 8-JAN07. “Employee Crisis Communication and Disaster Assistance Planning: Providing Disaster Assistance to Employees and Their Families”. Journal of Business Continuity & Emergency Planning. Henry Stewart Publications Volume 1, Number 2, 213-200
OSHA- “Employer Responsibilities“. Retrieved 11-13-09 from http://www.osha.gov/as/opa/worker/employer-responsibility.html
Citations
[1] Ready.gov training information. http://www.ready.gov/business/index.html
[2] FEMA training information: http://www.fema.gov/areyouready/
[3] American Red Cross Training information. http://www.redcross.org/portal/site/en/menuitem.d8aaecf214c576bf971e4cfe43181aa0/?vgnextoid=46de1a53f1c37110VgnVCM1000003481a10aRCRD&vgnextfmt=default
[4] McClain, Melissa A. 8-JAN07. “Employee Crisis Communication and Disaster Assistance Planning: Providing Disaster Assistance to Employees and Their Families”. Journal of Business Continuity & Emergency Planning. Henry Stewart Publications Volume 1, Number 2, 213-200
[5] Chussil, Mark and Rbeiro, Pedro C. 2009. “Crisis! The Urgent Need for Learning“. Disaster Recovery Journal Fall 2009 Volume 22 Number 4, 44-45
[6] Irvin, Elizabeth T., Forment, Pedro, Besnoff, Larry. “Most Workers Lacking Employer Direction for the H1N1 Flu Season.” Source: Managing Benefit Plans; Dec 2000, Vol. 9 Issue 12, p4-6, 3p